MTG unveils Playamp as new brand for midcore games division

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MTG unveils Playamp as new brand for midcore games division

Published: 2026-08-12 06:07:35 Views：

Modern Times Group (MTG) has unveiled Playamp as the new brand for its Midcore District to bring IAP-driven studios and shared services under a single identity.

Latest Developments in Game

Playamp brings together teams from Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi and Futureplay, alongside shared services covering marketing, direct-to-consumer monetisation, AI and data infrastructure.

Industry Impact

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What This Means for Businesses

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